Digital Flyers

While I worked as a Marketing Advisor for Sir Speedy Printing my main task was creating email marketing campaigns. These campaigns were highly targeted to businesses local to the area. I discovered these leads and grouped them into specifc market demographics such as law, medical and realty. I would then create a digital flyer that appealed to the specific group or was related to a particular season/event.

 

For many of these flyers I used a bright and vibrant color scheme with simple shapes and an atmospheric layout. My goal was to catch attention of potenial customers and project a friendly and lively demeanor. Often I would reuse elements and layouts from flyer to flyer. This helped speed up the design process and create a consitent visual language.

 

Of course there were some flyers that diverted from the usual aesthetic. Below I included flyers I used for law and medical buisnesses. I choose not to use the similar illustrative style and instead opted for a proffesional tone. These flyers have a restricted color pallet, structured layout and simple photos.